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Inspiring People Beyond the Task


To inspire others to do their best, across tasks and time, so that they can sustain their efforts to deliver and sustain success

Image by Patrick Tomasso

Storytelling fundamentals


Share anywhere anytime

Not just the campfire, but whenever you need people to collaborate, learn and achieve



  • Leader

  • Team Member

  • Partners

  • Colleagues

Grab attention Drawn people into the desired future, bring concepts to life with vivid imagery and help others focus on how they can participate

Make connections Invite people to discover new links to information and each other for more innovative efforts

Build understanding Demonstrate the culture in action and help others connect with who you are and what you believe to establish a more trusting working context

How to motivate through stories

1 |  Start with the character and their challenge. Choose someone or something that your audience can relate to (yourself, the team, the business, a partner, customer)

2 |  Get the audience in the story. Sprinkle facts with emotion, humour and dialogue to make the story more memorable.

3 |  Expose the low point. Help the audience to relate to the failure and elicit empathy for the character

4 |  Share the twists in the journey. Demonstrate how the character reveals their qualities to respond to the failure, learn and rise.

5 |  Wrap it up. Highlight the 'so what' and the 'why' of the story. Share your personal take-aways to build connection and include a call to action




A survey of 3085 behaviour change studies revealed that 84% of people are unlikely to change behaviour on logical arguments. People are influenced more by other people than by facts

Source: Everett Rogers, Diffusion of Innovation

Storytelling isn't really about making people understand it's about making people care.


Steven Moffat

Stories are the single most powerful weapon in a leader's arsenal


Howard Gardner

Choose the situation

Identify key points grounded in the reality of your business/team

Settle on a closing sentence that confirms the benefits

Decide on your opening sentence

Clarify what action you want your audience to take (think specifics)

Storytelling practice

Take 10 minutes to develop your personal story (possible topics listed below)

  • My best experience of leading

  • My non-negotiable behaviours

  • My career story

  • A memorable learning experience

  • My biggest mistake

  • My self-managed learning journey

Share your story with someone for a maximum of 2 minutes

Request feedback on what specifically

  • Grabbed their attention

  • Helped them make new connections to information or a person

  • Made them trust in the situation or a person

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